In-Text Advertising

In-Text advertising is a method of online advertising that inserts text link advertisements within the content of a website. Usually, the links will appear as double-underline hyperlinks within the website’s content itself. Upon a hover of the mouse over such a hyperlink, a floating informational window opens with content from an advertiser. If the hyperlink is clicked, the visitor is directed to the advertiser’s landing page; otherwise, when the mouse is moved away from the hyperlink, the floating window disappears.
In text advertising works on a pay per click (PPC) model, which means that each time a website visitor clicks on an In-Text ad, the websites owner gets paid by the advertiser.