AD CLICK RATE BY WEB BROWSER

AD CLICK RATE BY
WEB BROWSER

Internet Browser	Ad CTR	% of Market	CTR Vs. Microsoft
Internet Explorer	1.05%	62.29%	100%
Firefox	0.66%	24.4%	63.27%
Safari	0.5%	8.08%	48.17%
Chrome	0.21%	3.46%	19.83%

Following up on the Chitika"s research take a look at click trends based on Internet browser. The results were quite interesting: users of Microsoft’s product clicked on ads at a significantly higher rate than any of Microsoft’s competitors. Coupled with earlier numbers showing Bing traffic’s high CTR, this leads us to believe that users of Microsoft are, in general, the most valuable traffic that can be driven to any ad-supported website. Check out the graphs:

Microsoft’s Web browser (Internet Explorer) hold significant leads in terms of market share. In our sample group IE accounted for 62%. This suggests that in products within its wheelhouse, Microsoft has that perfect storm of market share and traffic that acts on ads AD CLICK RATE BY BROWSER AD CLICK RATE BY OPERATING SYSTEM AD CLICK RATE BY SEARCH ENGINE LEARN MORE ABOUT CHITIKA AD NETWORK
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About Chitika

Chitika, Inc., is a search-based online advertising network, leading the way in intent-based advertising and search engine insights. Chitika provides publishers with an innovative way to monetize search engine traffic, and advertisers a new way of generating leads with clear consumer intent. With over 60,000 sites and 2 billion monthly impressions, the Chitika network is the pulse of the online world. Through research and targeting, Chitika continually evolves its image as “the ad network that knows when not to show ads.” For more information, visit CHITIKA WEB SITE

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