AD CLICK RATE BY SEARCH ENGINE

Search Engine	Ad Clicks	Impressions	Ad CTR	% of Search	CTR Vs. Google
AOL	42,597	1,706,858	2.50%	1.27%	253.56%
Ask	34,437	1,958,490	1.76%	1.45%	178.65%
Bing	134,536	7,741,724	1.74%	5.75%	176.57%
Google	1,115,452	113,332,938	0.98%	84.13%	100%
Yahoo!	136,506	9,972,035	1.37%	7.40%	139.08%

Following up on the Chitika's research Bing users showed a 75% higher ad click rate than Googlers, showing its ability to push Google from a technology standpoint.
Check out the graphs:

Now, it must be mentioned that Bing is still a distant third place in terms of traffic sent – Google dominates with 84% of search traffic, followed by Yahoo! at 7.40%, and Bing holding at 5.75% (AOL and Ask both have just over 1% of search traffic). However, all things being considered the same, driving one Bing user (or AOL or Ask user) to your site can be more valuable than driving one Google user.
AD CLICK RATE BY BROWSER
AD CLICK RATE BY OPERATING SYSTEM
AD CLICK RATE BY SEARCH ENGINE
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About Chitika

Chitika, Inc., is a search-based online advertising network, leading the way in intent-based advertising and search engine insights. Chitika provides publishers with an innovative way to monetize search engine traffic, and advertisers a new way of generating leads with clear consumer intent. With over 60,000 sites and 2 billion monthly impressions, the Chitika network is the pulse of the online world. Through research and targeting, Chitika continually evolves its image as “the ad network that knows when not to show ads.” For more information, visit CHITIKA WEB SITE

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