Chitika is a search-based online advertising network, leading the way in intent-based advertising and search engine insights. Chitika provides publishers with an innovative way to monetize search engine traffic and advertisers a new way of generating leads with clear consumer intent. The core Chitika's philosophy is not bombarding the user with ads but show ads when the user will really benefit from them. They determine when (and when NOT to) show an ad by using new click-prediction technology, base on HUGE amounts of research over the past years which allows them tremendous amount of insight into how users interact with ads. For example, did you know that IE users are twice as likely to click on an ad as FireFox users? These types of statistical

studies are the core of this new predictive technology. This type of analysis is common in other industries such as insurance, credit cards, etc., and now Chitika is bringing that to online advertising. This way Chitika ads have the hightest CTR up to 12-15%.
With over 60,000 sites and 2 billion monthly impressions, the Chitika network is the pulse of the online world. Through research and targeting, Chitika continually evolves its image as “the ad network that knows when not to show ads.”
For more information, visit CHITIKA WEB SITE